The Advantages of Social Media As a Digital Marketing Strategy for SMEs In Indonesia
Abstract
Digital marketing-based strategies are needed to be implemented in the era of digitalization in order to achieve goals more quickly and precisely. SMEs with online access participate in social media to improve their e-commerce skills and have the opportunity to enjoy significant benefits in terms of income, job opportunities, and innovation. However, the use of digital marketing is not widely realized by SMEs. It is possible that SMEs aged 35 years and over have less role in driving the economy through digital marketing. Whereas SMEs have an important role in creating productive jobs.
This study aims to get an overview of how SMEs take advantage of the advantages of social media for their business. The method used is a qualitative descriptive approach by analyzing factors related to the object of research. The results showed that the majority of SMEs business people benefited from the advantages of digital marketing by using social media applications. Supported by the observation that the baby boomers and generation X have adapted to today's technology and are adapting regardless of the various limitations and challenges that accompany this generation with the aim of improving and developing their business.
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