Savings, Giro And Deposit Product Marketing Strategy PT. Bank Sinarmas Tbk Branch Dumai

Abstract

The improvement of the economy in Indonesia cannot be separated from the proper regulation and management of the economic sector which will lead to the prosperity of the people. The proliferation of banking companies in achieving these efforts is certainly a new challenge for banks. Efforts to win the competition in carrying out their activities cannot be avoided. PT. Bank Sinarmas Tbk Dumai Branch is a banking company that is present and has service products to offer. Efforts to promote all its services, either directly or indirectly. Without marketing, of course, customers will not be familiar with bank products. This study aims to see the marketing strategy of the products of savings, current accounts and deposits of PT. Bank Sinarmas Tbk Dumai Branch. By conducting qualitative research which of course conducts interviews with informants resulting in research findings, namely PT. Bank Sinarmas Tbk, Dumai Branch has implemented its marketing strategy and it is proven by the findings that from the products offered, it turns out that it is the savings product that gets the attention and becomes the choice of its customers.